Social Media is More About YOU Than the Algorithm

If you’ve ever found yourself spiraling over what time to post, whether Reels are still queen, or if the algorithm even likes you today... you’re not alone.

As a social media marketer and public speaker who works with heart-led, service-based business owners, I see this happen all the time. The panic. The overthinking. The trying to crack some mythical code that’s going to magically boost your business overnight.

Let me drop a truth bomb right here: the algorithm is not your enemy, but it’s also not your strategy.

The Algorithm Isn’t Worried About You

I hate to say it, but the algorithm isn’t losing sleep over your post schedule. It’s not sitting there judging your carousel graphics or waiting to see if you used the right trending audio. The algorithm has one job: to keep people on the platform longer. That’s it.

So when we make the algorithm our obsession, we miss the point of social media entirely.

What Actually Matters?

YOU. Your energy. Your voice. The way you connect with your people online. The way you own your story and show up boldly for what you believe in. That’s what stops the scroll. That’s what builds a brand that feels magnetic.

People don’t follow for your perfect strategy. They follow because you made them feel something. Seen. Heard. Inspired. Fired up.

And guess what? That emotional connection is the strategy.

How to Market With Soul Instead of Stress

If you’re a coach, healer, creative, or service-based biz owner who leads with heart, here’s how you can shift your marketing energy:

1. Stop performing. Start showing up.
Ditch the pressure to be perfect and start being real. Share your wins, your failures, your process, and your purpose. Let people into your world.

2. Speak directly to the people you’re here to serve.
Use their language. Talk about the real stuff they’re facing. Make them feel like you’re already in their corner before they even hire you.

3. Build trust over time.
Viral content is cool, but sustainable growth comes from consistency, value, and authenticity. Think of social media as a relationship, not a one-night stand.

4. Remember your content is an extension of your values.
You’re not just promoting your offer. You’re inviting people into your mission. Every post is a chance to reflect what you believe in and how you’re here to help.

Let’s Be Real

Most of the time, the stress about the algorithm is just a distraction from the deeper fear: Am I good enough? Will people care? What if I fail?

But what if you trusted yourself a little more?

What if you posted like the right people were already watching?

What if your energy and integrity were the real algorithm?

Ready to Attract Clients by Just Being You?

I help heart-led entrepreneurs like you ditch the pressure, find their voice online, and create content that converts without feeling fake. Whether you’re ready for 1:1 coaching or want me to manage your social media in a way that feels aligned and effortless, I’m here for it.

✨ Because marketing should feel like connection, not a chore.
✨ Because your story is your strategy.
✨ And because you're not here to play by the rules. You’re here to rewrite them.

Want in? Let’s chat.